YouTube is an online video sharing platform. YouTube was founded by Steve Chen, Chad Hurley, and Jawed Karim, who were all employees of PayPal. They started the service in February 2005.YouTube allows users to upload, view, rate, share, add to playlist, report, comment on videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.

T- Series (Music): Super Cassettes Industries Private Limited, doing business as T-Series. The content on the channel is a huge collections of music videos, film, clips, and trailers from T-series creative output. T- Series was founded on 11 July 1983, by Gulshan Kumar. T-Series is the no. one most subscribed YouTube channel in 2020.

Headquarter: Noida, India

Owner: Gulshan Kumar (1983 – 1997), Bhushan Kumar (1997 – present)

Subscribers: 166 Million

PewDiePie (Entertainment): Felix Arvid Ulf Kjellberg known as PewDiePie. He is a Swedish YouTuber and comedian, born and raised in Gothenburg, Sweden, Felix created his YouTube channel in 2010, primarily posting Let’s Play videos of horror and action video games. Felix’s channel become the most – subscribed on YouTube on 15 august 2013.

Pewdiapie is 2nd most subscribed YouTube channel in 2020

Residence: Brighton, England

Subscribers: 108 Million

Cocomelon–Nursery Rhymes (Education, nursery rhymes):  Cocomelon is an American YouTube channel. Cocomelon specializes in 3D animation videos of both traditional nursery rhymes and their own original children’s songs. As of July 2020, they are most viewed YouTube channel in the United States and second most viewed channel in the world.

Cocomelon’s videos also achieved popularity outside YouTube, in September 2020 Netflix ranked Cocomelon as its third most popular show.

On December 12, 2020, Cocomelon become the third YouTube channel in the world to get 100 million subscribers. Cocomelon was ranked 1 on Reelgood’s list of Netflix shows for 2020, ahead of the office and the Queen’s Gambit.

Subscribers: 101 Million

SET India (Entertainment): Sony Entertainment Television (SET) is an Indian Hindi language general entertainment pay television channel that was launched on 21 November, 1995 and is owned by Sony pictures networks India, a subsidiary of the Japanese Sony.

Headquarter: Mumbai, Maharashtra

Owner: Sony Pictures Networks India

Kids Diana Show (Entertainment): Kids Diana Show is a YouTube channel featuring 6 years old a girl, Diana. It is 5th most subscribed YouTube channel in 2020. Diana early videos on children’s songs, learning English, reviewing toys, and vlogging.

Subscribers: 72 Million

Her most watched video “Diana and her Barbie car – Camping Adventure” has 1Billion views.

In 2020, Diana’s parents signed a deal with Pocket Watch, a startup children’s media company that was founded in 2016 by Chris Williams and Albie Hecht.

WWE(Sports):  On February 24, 2014, World Wrestling Entertainment (WWE) launched a 24×7 streaming network. WWE is 6th most subscribed YouTube channel in 2020. WWE is an American integrated media and entertainment company, primarily known for professional wrestling.

Subscribers: 71 Million

The WWE channel has recaps of recent matches, full matches, and plenty of footage from their archives, including classic fights and interviews.

5-Minute Crafts (DIY, Life hacks): 5-Minute Crafts is a DIY style YouTube channel owned by The Soul Publishing, a company based in Limassol, Cyprus. It is the 7th most subscribed YouTube channel in the world.

5- minute crafts YouTube videos are compilations of videos previously posted on Instagram of Facebook.

In May 2020, 5- minute Crafts created their first English language channel on Pinterest. December 2020, the channel has 70 Million subscribers, ranking it as the 7th most subscribed channel not operated by YouTube.

Subscribers: 70.3 Million

Zee Music Company (Music & Entertainment): Zee Music Company is an Indian Music Company.

Owner: Anurag Bedi

Headquarter: Mumbai, India

It is 8th most subscribed YouTube channel in the world.

Subscribers: 66 Million

Like Nastya (Children, vlog): Anastasia Radzinskaya known as Like Nastya. She is 6 years old and Russian American YouTuber. She has several YouTube channels for children, including Like Nastya, Like Nastya Vlog and Like Nastya Show. Her parents signed with multi- channel network Yoola.

Like Nastya is the 9th most subscribed YouTube channel in 2020.

Subscribers: 66.6 Million

Residence: Florida, U.S.

According to Forbes, in 2019 Nastya was one of the world’s fastest growing creators, thanks to videos in seven languages, becoming the third highest paid YouTuber in the world, with an estimated income of $18 Million.

Totally her channels make her the biggest children’s YouTuber in the world and the most popular children’s videoblogger on YouTube in terms of total views and subscribers.

Canal Kandzilla (Music): Konrad Dantas known as KonZilla. He is the founder of KondZilla Records, which is a music video production company.

KondZilla has produced more than 1000 music videos, and his YouTube channel has more than 50 Million subscribers, which is almost half of unique users of YouTube in Brazil and 22 percent of Brazillian population. Canal KondZilla is 10th most subscribed YouTube channel in 2020.

Subscribers: 62.5 Million



”Social Media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”

Amy Jo Martin



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